Influencer Marketing & Community Engagement Manager

Location: New York, NY

Type: Hybrid

Reports to: Vice President, Brand & Marketing

Role Overview

The Manager of Influencer Partnerships & Community Engagement will be both a strategist and an ideas generator, responsible for reinventing how HealthyBaby builds relationships with parents and amplifies its mission. This role goes beyond traditional influencer marketing: it’s about finding unconventional, scalable ways to partner with voices, networks, and communities that share HealthyBaby’s values of health-first, safety, science-led, and advocacy. The ideal candidate is as comfortable brainstorming bold new partnership ideas as they are executing the details of influencer campaigns and grassroots activations.

Key Responsibilities

• Innovative Partnership Development
  • Identify unconventional platforms, voices, and networks (beyond standard influencer tiers) where HealthyBaby can stand out.
  • Develop creative partnership concepts — from advocacy-driven collaborations to cross-industry alliances — that expand reach and credibility.
  • Generate fresh, scalable ideas that differentiate HealthyBaby in a crowded influencer landscape.
     
• Influencer Strategy & Execution
  • Build a curated ecosystem of partners, including parent creators, thought leaders, healthcare professionals, and cultural advocates.
  • Manage influencer campaigns from sourcing through reporting, ensuring alignment with HealthyBaby’s mission and storytelling.
  • Experiment with new formats (e.g., educational livestreams, advocacy campaigns, surprise-and-delight activations).
     
• Community Engagement
  • Cultivate partnerships with parent groups, advocacy organizations, and grassroots communities.
  • Create programs that drive deeper trust and long-term loyalty, not just short-term impressions.
  • Serve as a HealthyBaby ambassador in parent-focused networks, online and offline.
     
• Content & Campaign Integration
  • Partner with Social Media & Content Development Manager to co-create stories that blend influencer voices with brand narrative.
  • Ensure campaigns feel authentic and community-driven, not transactional.
     

Qualifications & Skills

• 5–8 years of experience in influencer marketing, community management, or partnerships for consumer brands (ideally babycare, maternal care, health & wellness, or beauty).
• Strong network understanding of influencer and creator relationships, ideally in parenting, health and wellness, or lifestyle.
• Experience negotiating and managing influencer contracts, budgets, and deliverables. Experience working with an agency partner.
• Excellent communication, relationship-building, and project management skills.
• Strong understanding of digital and social platforms, with a pulse on creator trends.
• Entrepreneurial thinker with a passion for breaking molds and finding unconventional paths to scale.
• Curious, bold, and willing to experiment with new formats, voices, and platforms.
• Comfortable being both strategic and executional in a lean, fast-paced environment.