Social Media & Content Development Manager

Location: New York, NY

Type: Hybrid
 

Reports to: Vice President, Brand & Marketing

Role Overview

The Social Media & Content Development Manager will be responsible for shaping HealthyBaby’s voice and presence across digital platforms. This person will manage day-to-day social media channels, oversee the content calendar, and develop engaging, mission-driven content that builds community, educates parents, and drives brand awareness. As a key storyteller for HealthyBaby, this manager will translate the brand’s purpose into compelling digital-first narratives that resonate with parents and caregivers.

Key Responsibilities

• Social Media Strategy & Execution
  • Manage HealthyBaby’s social media platforms (Meta, TikTok, YouTube, etc.), ensuring brand consistency and engagement.
  • Develop content calendars that align with brand campaigns, product launches, and key cultural moments.
  • Monitor trends and platform innovations to keep HealthyBaby relevant and culturally connected.
     
• Content Development
  • Create and curate content across formats (short-form video, photography, graphics, educational posts).
  • Partner with Creative Director to ensure content aligns with brand identity and design standards.
  • Incorporate AI into content ideation, editing, and social listening to enhance storytelling and speed.
  • Develop storytelling that educates parents on health, safety, wellness, and HealthyBaby’s differentiators (EWG Verified, science-backed).
• Community Engagement
  • Foster two-way communication with HealthyBaby’s parent community, responding to comments, messages, and feedback in a timely and empathetic way.
  • Identify opportunities to spotlight user-generated content, testimonials, and brand advocates.
  • Support Influencer & Community Engagement Manager in amplifying collaborations and partnerships.
     
• Performance & Optimization
  • Track content performance and social KPIs, using insights to refine strategy and optimize engagement
  • Provide weekly and monthly reporting to influence go forward strategy..
  • Stay current with competitor activity and best-in-class digital campaigns.
     

Qualifications & Skills

• 4–6 years of experience in social media management and content creation for consumer brands (ideally babycare, maternal care, health & wellness, or beauty).
• Strong creative skills with expertise in digital storytelling, short-form video, and visual content.
• Deep familiarity with social media platforms, tools, and analytics. Familiarity with AI-driven discovery and measurement tools for influencer and community marketing.
• Strong writing and communication skills with an authentic, empathetic tone.
• Comfortable managing community engagement directly and authentically.
• Entrepreneurial, digital-native mindset; thrives on experimentation.
• Disruptive thinker who goes beyond traditional content models to create impact.
• Excited to test new ideas and move quickly, while staying true to brand purpose.